Ascot Food Store, Moonee Ponds

320 Ascot Vale Rd Moonee Ponds | 9370 2649
We went: Sun July 27, 2014 | Verdict: 19.5/25

corn fritters front menu two menu1 outside ramen

Ascot Food Store on Facebook

 

In a nutshell: smart location, smart set-up, however still a few kinks to iron out before this new player is a smooth-running machine.

Food: we had the corn fritters and the ramen. The corn fritters, though a bit doughy, were fried to perfection and had ample condiments that were finger-lickin’ good. One poached egg was one too few, in our opinion.

When the ramen arrived, there was something missing… where’s the broth? Ah, there it is… delivered by another waiter seconds later and drizzled over the naked noodles, mushrooms and two prawns. We appreciated the theatre! “Careful, it’s REALLY hot,” warned the waiter. Um… no it wasn’t. In fact, the heat was an issue with the ramen; it was cold within a minute. Then there was the taste. Perhaps it was foolish of us to order it given how spoilt we had been with ramen in Tokyo recently. Of course a cafe in Moonee Ponds isn’t going to deliver Japanese-standard cuisine. That said, on wintry Sunday morning, you do want a steaming-hot broth that will maintain its heat for at least five minutes. Additionally, it lacked seasoning. Needed salt yet there was none to be found on the outside tables.

Maybe we went a bit ‘safe’ with out order. There are some delicious choices on offer. Looking at food pics on their Facebook-page is a mouth-watering activity. Food verdict: 3.5/5

Coffee: coffee is by Proud Mary. The barista knows what he’s doing. While the filter was ‘unavailable’ despite being advertised, our strong flat white and soy flat white were demolished in seconds. They do need to sort out the point of service area for coffees. When we went the barista was getting a bit grumpy with staff for not getting coffees out quick enough. Not completely their fault though as customers are queuing to pay in the same area. This, I suspect, will be sorted soon. Coffee verdict: 4/5

Service: coffee took about 20 mins to come. Food was pretty quick. Staff were pleasant even though they were under the pump. Service verdict: 4/5

Vibe: strange old area the little zone between Moonee Ponds and Ascot Vale. Young, middle-class families/emerging hipster scene meant the place was buzzing when we went. Unfortunately we think they would be more efficient with 20 or so less seats and focused on quality for fewer people. That said, it’s fantastic to see what they have done with what was previously a bit of an eyesore on Ascot Vale Road. I have little doubt Ascot Vale Food Store, which plans on doing dinners down the track too, has huge potential. There is nothing like it on the street and there are plenty of residents all around it who seem prepared to support it. Vibe verdict: 4/5

Ka-ching: about $40 for coffees and brunch. Price verdict: 4/5

Ascot Food Store on Urbanspoon

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